Mcguirks Golf
Magico were delighted to begin working with McGuirks Golf in late 2009 when they contracted Magico to redesign and develop a new look Online Shopping Website which would reflect the high quality and professionalism that the brand has developed in Ireland over many years.
As with all our clients, our solution started with a detailed ecommerce workshop and a review of the current online offering. In that review, Magico found that the existing online shop was leading to ‘Missed Opportunities’. However, we were confident that with our experience and expertise, we could provide McGuirks Golf with an online retailing solution that would greatly increase online sales and also influence retail store visits.
In order to reverse these Missed Opportunities, Magico focused on a number of areas:
- Developing Web-To-Store Sales
- Quality of the Homepage
- Quality of the Online Shopping Experience
- Quality of Online Sales Measurement
- Ability to Up-sell & Resell to New & Existing Customers
- Quality of Product Photography
The McGuirks site has been hugely successful since the first week of its launch in April 2010.
To read more about Magico's approach to these changes View our McGuirks Golf Case Study
What our client said:
Since go live of the new site there has been a dramatic increase in the volume of online orders we see on a daily basis. We can attribute this success to great new look website and strong online promotions. We are currently offering 10% off nearly all of the products online and free shipping to all of Ireland. We are delighted with this increase and we look forward to bigger and better success with McGuirks and Magico.ie
Gareth McGinn, Marketing Manager
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