Aer Rianta International
In February 2010, Magico went live with the first of a number of International eCommerce Websites for Aer Rianta International. www.montrealdutyfree.ca now provides transborder and International travellers in Canada with the opportunity to review the vast range of duty free deals available in the airport before they fly. Potential customers also have the facility to Pre-Order their Duty Free purchases and have them ready for collection at the Montreal Duty Free Store as they pass through on way to boarding.
This site runs off Magico.ie’s propriety online shopping cart solution MagiSHOP. A secure e-commerce website design that’s search engine friendly providing clients with a feature-rich e-commerce software solution. Just some of the functionality within the site includes:
- Multiple Languages
- Brand Search Functionality
- Pre-Order Functionality
- Promotional Product Banners
- Customisation of the Checkout Screens to facilitate the gathering of flight details
The development of these sites, mark a very positive step in Aer Rianta International’s eCommerce Strategy. At the end of this process they will have a number of strong eCommerce websites each of which will be developed to different stages of the buying process (i.e. Pre-Order Functionality, Pre-Payment Online, Wish-list Functionality). Some of these sites will increase online sales of the store and all of them will greatly enhance Web to Store Sales (customers researching the deals to be had in store before they travel). All of these sites will also provide Aer Rianta International with a strong offering to support and complement their business and promote their service offering to each of their target markets, namely airport operators and travel value retailers.