Organic, or natural, Search Engine Optimisation (SEO) describes the processes and techniques we apply to ensure our clients’ websites appear in the unpaid listings of Google, Yahoo!, etc when potential buyers are searching for what those sites are selling.
The success of search engines is all about accuracy and relevance – if Google didn’t return reliable and relevant results for our searches, we would switch to a competitor and Google’s advertiser base would drop as its user base was depleted. By following a number of key steps and writing your website content to be informative to both people and search engines, you can tell those engines in a clear voice what the central theme of your site is, what the subthemes are and why your online store is the most relevant website for shoppers using certain words and phrases to conduct their search. This is the core principle of Search Engine Optimisation
All magico.ie online shops have a multitude of proven search engine optimisation best practices built-in from the start. We pride ourselves on delivering search engine friendly ecommerce solutions developed to hit the ground running.
We constantly evaluate and improve our methods to keep pace with the constant change and evolution that is a daily occurrence in the world of search engine algorithms.
Our initial development standards and ongoing SEO work include the following:
Keyword Research
As searchers, our basic interaction with our chosen search engine is based on keywords, or multiple word keyphrases. Finding out what they are and how to use them is a critical building block of organic search engine optimisation. You may have it in your mind that “moss green mock turtle” is the most accurate description of that garment you think can sell 800 units of on your site, but what if most shoppers would simply call it a “green poloneck”? How do you put your site in a position to rank for keyphrase searches at various levels within your site – category, subcategory and product level?
Magico.ie uses a range of industry-leading tools and techniques to find the keywords your target markets are using and include them in all appropriate tags and on-page content.
Competitor Evaluation
In many cases, one of the first steps in meeting and eventually beating the search engine success of a competitor is to engage in that sincerest form of flattery – imitation.
This does not mean copying another site’s content, aside from the legal and ethical issues that would arise, search engines take a dim view of duplicate content.
There are many other ways to evaluate a competitor’s site to your advantage – HTML standards, keywords, tags, link structure and many more, and a multitude of tools and search commands available with which to conduct these detailed analyses.
Directory Submissions & Linkbuilding
The number and quality of links pointing to a website is one of the key elements in organic search engine success. In SEO, as in life, things that have the greatest impact tend to be the most difficult to achieve. Acquiring the right links and building their number in a sustained manner is no exception.
While magico.ie does not claim to be a linkbuilding specialist, we do help our clients get started by recommending quality, trusted directories that provide inbound links with search engine approval. This is an important topic to consider as there are hundreds of sites and supposed directories flogging paid links that not only will not help your ranking, but will actually damage it.
In addition to assisting with directory linking, we work with clients to develop a sustainable ongoing linkbuilding approach by focusing on topically relevant sites, partners, trade associations and other sources.
Optimised Web Copywriting & Blogging
Many agencies forget that Search Marketing is just that – marketing. And one of the key skills in the armoury of any marketer is copywriting.
There is a happy medium in web copywriting that makes your keyword rich on-page text as attractive to search engines as it is compelling to human visitors.
We specialise in re-purposing our clients’ raw content, optimising it for keywords in a natural manner that complements the off-page SEO elements.
We can also advise you on blogging and integrating popular blogging software into your website.
Magico.ie offers the following suite of Online Marketing Services
Allow our team of professionals to access your Search Engine Optimisation Requirements today.