In addition to providing the full spectrum of Online Marketing services, magico.ie can provide customised, practical training to clients with in-house marketing departments who prefer to manage their own website visibility.
Magico.ie Search Engine Marketing Training Programme
Training content is tailored to the needs of each individual client, with different content developed for ecommerce sites, information sites and combinations of both. We have drawn best practices instruction from the most respected industry experts and blended it with our own local and real world experience.
Our training is designed to be as hands-on and immediately applicable as possible – we tell you what to do and how to do it, with recommendations for the tools and websites to get it done. A typical session lasts half a day and covers some of the following topics:
Search Engine Basics:
- How they make money
- What they like in a website (design and development standards)
Keywords
- Finding the right keywords
- Placing them effectively
Building Effective Links
- Linkbuilding basics
- Where to find links and how to structure them
Competitor Analysis
- Analysing link structure
- Looking at keywords
- Domain information
Getting Started on a Search Engine Listing
- Relevancy – remember how the SEs make money
- How to get your site listed initially
- The importance of directory listings
Pay-Per-Click Advertising
- Platforms
- Research Methods
- Campaign Optimisation
What not to do!
In addition to training on these broad topics, we can deliver more tailored sessions focusing on such topics as ecommerce optimisation, Pay-Per-Click, Measurement and Analytics and more.
Magico.ie offers the following suite of Online Marketing Services: