The spread of Internet usage has created PR distribution opportunities like never before.
Whereas once agencies and in-house PR pros often relied on the blunderbuss approach of faxing as many news desks as possible in the hope that one would run their story, a savvy web-based PR approach will do all of the legwork for you. Plus, with millions of searchers looking for tens of millions of things online, an optimised press release can drive quality traffic for years.
Magico.ie can advise you crafting optimised press releases, written in a keyword-rich manner similar to the on-page content of your website. We’ll advise you on the distribution of releases and articles through such proven channels as PRWeb, eZine Articles and more. Not only will your news be carried on these sites, but in many cases it will be picked up directly by the search engines through Google News, Yahoo! News, etc. And you get the benefit of links from different sources each time your news piece is indexed.
Magico.ie offers the following suite of Online Marketing Services: