Online Sales Tracking is one of the most impressive weapons in every website owner's online arsenal. One of the true beauties of Search Marketing is the analytical clarity it provides as virtually every interaction is tracked and measured – visits, page views, time on site, clicks, purchases, abandoned purchases, etc.
Not only can you capture these basic measurements, but where these visitors came from in the world, where they came from on the web and what keywords they used to find you. It’s a lot of data, and not knowing exactly where to look for the key metrics that matter for your business can leave you drowning in disparate islands of information.
A successful online marketing campaign has to be based on customer preference. You can put up banners, buy into PPC and optimise your site until you are blue in the face, but this only gets the people to your site, it doesn’t keep them there. If you were given money every time someone simply opened your site that would be good enough, but since Capitalism doesn’t work that way, you have to make sure that your conversion rate is viable in order to ensure a worthwhile return on your investment.
Magico.ie can help you sift through the bits and bytes to focus on the key areas of interaction on your site. Once they are identified, we will work with you to measure them and build strategies for consistent improvement. If 75% of visitors are leaving your site at a certain page, that page isn’t working. If over 85% of shoppers are abandoning their shopping cart before checkout, you have a problem.
We are experts in digging into the detail to reveal why that is and what needs to be done to fix it.
Magico.ie offers the following suite of Online Marketing Services:
Allow our team of dedicated experts to assess your online sales measurement needs today.