We offer a wide range of options to best match our clients’ email marketing needs. While we have built our own in-house email marketing tools, we also work with third-party providers for whom email marketing is an exclusive focus.

We are well versed in the dos and don’ts of email marketing (of which there are many) and can guide your campaign from thought to completion.

Some of our areas of experience include:

List Building & Management

The most fundamental requirement for a successful email campaign is a quality list. People need to know how they are on the list, be it opt-in (i.e. the recipient specifically agreed to receive email from you) or partner-based (where an address was submitted through a business partner’s site).
While BtoB spam is still relatively loosely regulated in Ireland, we all feel the exasperation of businesses who get their hands on a Chamber of Commerce list and feel they are entitled to blast the entire membership twice a week. We advise our clients on the best practices and proven etiquette pertaining to email marketing. Building and managing your list the right way is not only key to your email marketing success, but can also maintain your positive brand image in the marketplace.

Design & Copywriting

Magico.ie has years of experience in designing compelling, results-driven email campaigns. We know what works and doesn’t work, and why. We design and test campaigns to ensure the highest possible delivery rate across all major email types – Outlook, Hotmail, GMail, etc. We help you craft strong subject lines and “calls-to-action” that drive high clickthrough rates, and maintain consistency by designing and writing landing pages that fit the email hand in glove. To keep you on the right side of the spam fence, all magico.ie campaigns feature automated unsubscribe functions, ensuring that people who ask to be taken off your list are immediately accommodated.

Testing & Measurement

As with all strands of online marketing, email offers incredible insights and clarity to allow measurement of what works and doesn’t work. All of our campaigns measure opens, forwards, unsubscribes, clickthroughs and other headline statistics. We can also integrate your campaigns with third-party web analytics to see what people do on your site after clicking through your email – what content they view, purchases they make, etc.

It’s this 360-degree approach that drives success and differentiates magico.ie from many other eCommerce and Online Marketing providers.

Magico.ie offers the following suite of Online Marketing Services:

Allow us to access your email marketing needs today.