Could eCommerce boost your company’s annual revenues by an additional 5-10%?
52% of people are now regularly online, spending more time doing so than watching television.
What contribution will eCommerce make to your business?
- The percentage of the UK population that shopped online for Christmas 2009 is estimated to increase by 6% from 2008 to 86%.
- Cyber Monday’ (Dec 7 2009) and Sunday December 6 were the joint busiest days for online retailers
- Firms with both a High Street and online shopping website, such as John Lewis did best.
- On December 7 in the UK, £1.4m was spent online at 13:43 in just one minute, with online sales peaking at £33m between 13:00 and 14:00.
Can you afford to miss out on this in Christmas 2010?
Selling Online: The opportunities open to your Business:
- Always Open
- An Online Shop is open 24 hours per day and 7 days per week.
- National & International Reach
- Customers can be located anywhere in Ireland and also overseas. In the lead up to Christmas you will also find friends and family based abroad buying gifts online. In business-to-business sectors the percentage of international orders is likely to be much higher.
- Large Range of Products Available
- Unlike a bricks and mortar store, online retailers can offer customers a wide selection of products. This choice can be further expanded through the use of drop-ship arrangements with third-party suppliers.
- Regular Buyers
- The challenge online is to convert a single one time buyer into a regular buyer who in turn recommends you to friends and family.
- Gain Deeper Customer Insight
- When you open an online store you will gain a great deal of knowledge about buyer behaviour / shopping patterns, as well as individual shopper likes and dislikes.
- Generate Web-to-Store Footfall
- A well designed user friendly eCommerce web design will also encourage prospective customers to browse online and then visit the actual store. This is the case for stores such as furniture retailers.
Time to go online? .. Always Start with the Customer in Mind
At Magico we spend a considerable amount of time understanding your core off-line business. We intend to fully grasp how your customers currently make buying decisions
in the traditional setting of the shop floor, over the telephone or face-to-face. It is only at
this point can we advise on what will work best for your online ecommerce solution.
Why Magico? - Next Steps
Magico understand the retail dynamics of an Online Shop including before, during and after the online shopping journey. We have direct experience of advanced shopper usability techniques, online product merchandising and interactive marketing. Getting the online sales process up and running is a challenge. Magico can help you in this transition so that your investment delivers above average returns.
For an initial consultation regarding your own unique eCommerce software requirements please contact Paul McGurran on 065-686 4580.