• Home
• Our Team
• Awards
• Call Magico now on +353 (0)65 686 4580 or Contact Us

• You are here:
• Home »
• Our Work - In Depth Case Studies »
• ShopCookware.ie from Anthony Ryans

ShopCookware.ie from Anthony Ryans

www.shopcookware.ie is Ireland's premier online cookware & homeware store, supported by highly successful offline retailer Anthony Ryans of Galway.

The site aims to bring Irish customers the best value and unbeatable prices in top quality cookware & tableware such as Denby, Le Creuset, WMF, Stellar, Prestige Meyer, Jamie Oliver and many more. Launched in July 2008, the website is already enjoying record success and has become Ireland's premier online cookware & kitchenware destination.

Commenting on the launch of the site, Anthony Ryan stated "We wanted to make available nationally the offers Galway customers have been enjoying for years. www.shopcookware.ie allows us to do this, delivering fantastic value to Irish consumers nationwide. Delivery is free when you spend over €50 on the site and goods will be couriered safely to the address specified at a time that's convenient" he concluded.

In a time when consumers are understandably becoming more cautious with their hard earned cash, they look for value. Anthony Ryans & Shopcookware.ie have tailored their market offering to deliver competitively priced products coupled with 100 years of excellent customer service, delivering true value to the customer.

Together with Magico's ecommerce expertise, Anthony Ryan's investment in:

• A strong commercially focused, user friendly website
• The adoption of strong web to store marketing techniques
• And an investment in online marketing

has been a huge success so much so that unlike most retailers experiencing a 10-20% reduction in their revenues, Anthony Ryan's turnover so far has not only matched last year's figure but it has surpassed it. The website also received national recognition at the Eircom 2008 Golden Spider Awards, where www.shopcookware.ie was shortlisted for Best Retail and Home Shopping Website.

"Our homeware retail store in Galway has enjoyed year on year growth since it opened three years ago, we were looking at ways to grow the business and having analysed many different options we felt that developing an internet strategy was key. In fact, our strategic move to the Internet couldn't have happened at a better time, it has already proved fruitful and has been welcomed by online shoppers. shopcookware.ie allows us to attract and market to a national customer base and expand into new geographic markets with minimal risk" said Managing Director Anthony Ryan.

Taking its traditional offering into the online arena, Anthony Ryan's are continuing to expand the business with the launch of a number of other dedicated sites. Using the flexible and scalable template designed for Shopcookware.ie they have already deployed a number of sites such as www.shopcurtains.ie & www.shoplinens.ie providing the opportunity for cross promotion which will run across each of the sites.

This innovative online retailer is going from strength to strength and with more online retail ideas up their sleeve, the only commentary we can offer is watch this space!