Evergreen Healthfood Stores
Evergreen Health Stores commenced business in 1992 with 1 shop in Galway city. This has now expanded to 5 stores throughout Galway city and county. The natural progression to create a national presence for the company was to go online. An informational website was live up to April 2008. However, in May 2008 with Magico's assistance, this transformed in to a clear, crisp, easy-to-use e-commerce enabled website.
The brief was simple (1) to enable customers to purchase the most popular products in a quick, easy-to-use and secure manner and (2) to take the well established Galway business to a national market and develop an online sales channel which would eventually be a "sixth shop" for the business.
The resulting www.evergreen.ie is structured so customers can search in 4 different ways for the product they want:
- by product category
- by ailment
- by brand
- by typing in a search term.
The website was designed using traditional Evergreen branding whilst at the same time containing clean, clear and vivid imagery to remain visually appealing.
"Magico's designers hit the nail on the head. We were delighted with the look and feel of the website, and so too were our customers. We often receive unsolicited positive feedback about the fresh, clean design and easy-to-use navigation. We have also received lots of praise from suppliers and even competitors! Magico's follow-up and genuine interest in the progress of website sales since launch has highlighted their true professionalism." James Higgins eBusiness Manager.
Right from the start Evergreen adopted a proactive approach; ensuring their commitment to customer service was transferred to their new channel and keeping the site fresh and updated ensuring high volume repeat business with:
- A quality 'Health Advice' section
- Constantly updating the special offers on the homepage
- Adding new product to the site as soon as it was launched
- Monthly staff picks
- A commitment to fast, reliable customer service.
"We aim to dispatch orders received before 9am that very same day (and we do in over 90% of cases). Our customers love the look and feel of our website, and are delighted with the service they receive".
Evergreen's commitment to the online channel has resulted in great success and at the 2008 Golden Spider Awards, the website was shortlisted for Best Retail and Home Shopping Website. With sales growing month on month since the website's launch, www.evergreen.ie is well on its way to meeting it's target of becoming a "sixth shop" for the business. And with this success under their belt it was only natural that the company developed upon this with the launch of a www.EvergreenHealthStore.co.uk. Outdoing the initial objective (to target a national audience) evergreenhealthstore.co.uk is a sister site with sterling prices targeting the UK market.
What our client said:
Magico's designers hit the nail on the head. We were delighted with the look and feel of the website, and so too were our customers. We often receive unsolicited positive feedback about the fresh, clean design and easy-to-use navigation. Magico's follow-up and genuine interest in the progress of website sales since launch has highlighted their true professionalism.
James Higgins, eBusiness Manager
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