All Gifts Group
AllGifts.ie is part of the AllGifts Group, a 100% Irish company that since 2005 has been the market leader in online wedding lists with www.WeddingWishList.ie
The first company of the AllGifts Group, Wedding Wish List contacted Magico in August 2004 to design and develop a website solution, for an innovative new idea in the Wedding Industry. They wanted to provide a service that would allow couples to register gifts with a range of shops and services, without being tied to one outlet or location. They also wanted wedding guests to be able to view and purchase these gifts online.
Weddingwishlist.ie has seen much success since it launch in 2005 with more than 10,000 Products, 100 Gift Partners & 12 Gift Categories to choose from. The website works by allowing couples to create a personal gift list from the gift partners on the site. The couple can put this list onto a personalised website that can then by accessed by wedding guests, allowing them to view items from the gift list, and purchase them online. These gifts are then either delivered to the couple, or collected in-store, depending on the couple’s preferences. The free service can also act as an information hub for guests, holding other details about the wedding and allowing them to RSVP through the site.
In 2007, Magico were again approached by the All Gifts Group, this time to design a full ecommerce site for www.allgifts.ie. AllGifts technology means that once you have selected a gift, you can deliver it in seconds by eVoucher email, text or print out to the gift recipient. The recipient then redeems the gift online, or they can use the voucher to buy any other gift on the website.
This solution was built on Magico’s propriety online shopping cart solution MagiSHOP. A secure e-commerce website design that’s search engine friendly providing clients with a feature-rich e-commerce software solution.
Navigation Tools:
The presentation of the Gift information online and being able to find a suitable gift was key to the success of this project. Magico implemented a number of navigation routes which allows the potential customer to find the most suitable gift. Navigation tools such as:
- Detailed Gift Finder Search functionality
- Bestsellers section
- Gift Partners A-Z
- Keyword search
E-Gift Voucher Functionality
AllGifts technology means that once you have selected a gift, you can deliver it in seconds by eVoucher email, text or print out to the gift recipient. The recipient then orders the gift online, or they can use to buy any other gift on the website. Gift recipients can login to a private area where they can see the balance of their vouchers and spend this across hundreds of gift partners.
SMS Integration
Magico also use SMS integration to notify people that someone has purchased a gift for them. Magico also use the SMS service for security to notify users when their account details have been changed.
Back Office Reporting
As with all retail businesses and particularly online businesses having access to a variety of back off reports is key to analysis of past performance and building for the future. Magico have provided an lengthy reports module for the administrators of this site recording key metrics that they have identified as barometers for the success of the project.
What our client said:
In 5 years of working with Magico, we have found their team to be very responsive, innovative and great at problem solving. I especially like the way they take ownership of a project, acting in effect as an integrated extension of our own company.
Gary Purcell, Director All Gifts Group
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