At Magico.ie we take pride in seeing the bigger picture. We provide our clients with the most functional, technologically-proven ecommerce websites and online marketing services available anywhere. But we are equally focused on driving qualified shoppers to your online store through proven online marketing knowledge and techniques.
You can have the most compelling, well-conceived online shop in your industry, but if nobody visits, does it really matter?
Together with our Specialist SEO Partners, we offer a comprehensive suite of online marketing services, all laser-targeted to drive informed and qualified visitors to your site. In this constantly changing, highly specialised area of marketing, it is crucial to have an experienced partner at your side. A partner who knows the intricacies of making online shops visible in search engines; has the curiosity and passion to always stay abreast of new developments and opportunities and can assist your internal resources to ensure that your overall marketing strategy (online and offline) is seamlessly combined to deliver the best results.
Many online business owners believe that they can handle their online marketing themselves, which in itself is admirable. However, if you are serious about getting a return on your investment it is best to leave it to the professionals who have the experience to back them up.
Pay Per Click Marketing
For the confused executive or business owner who laments the fact that they know 50% of their advertising is working, but they just can’t pinpoint which 50%, Adwords Marketing is the answer you have been looking for. In Pay-Per-Click (PPC) campaigns, virtually everything can be measured, analysed and improved.
At magico.ie, we recommend PPC campaigns to help drive traffic to your site, when:
- An organisation is in the early stages of building its organic presence but must be on page 1 in the search engine results pages
- When a shop or information site is targeting a large number of “long tail” search terms that are difficult to build into on-page content.
Search Engine Marketing
Organic, or natural, Search Engine Optimisation (SEO) describes the processes and techniques applied to ensure our clients’ websites appear in the unpaid listings of the major search engines when potential buyers are searching for what those sites are selling.
The success of search engines is all about accuracy and relevance. If Google didn’t return reliable and relevant results for our searches, we would switch to a competitor and Google’s advertiser base would drop as its user base was depleted. Together with our Search Engine Friendly MagiSHOP ecommerce platform, and by following a number of key steps and writing your website content to be informative to both people and search engines, you can tell those engines in a clear voice what the central theme of your site is, what the subthemes are and why your online store is the most relevant website for shoppers using certain words and phrases to conduct their search. This is the core principle of Search Engine Optimisation.
All magico.ie online shops have a multitude of proven Search Engine Optimisation best practices techniques built-in from the start. We pride ourselves on delivering search engine friendly ecommerce solutions developed to hit the ground running.