Magico are always looking for ways to increase sales conversion or average order value.
We look at what will make the difference between someone placing an order on the site and someone who will leave empty handed. In some cases, the implementation of Intelligent Site Search on client sites has been that difference.
Together with our Specialist Site Search Partners, Magico have seen massive improvements in the conversion rate and the average order size for many of their clients.
In one case online conversion increased from 2.1% to 7.2% as a result of this implementation
Intelligent Site Search works by ensuring the customer sees useful search results each time. Customer searches can be matched against analytical data to provide Auto Complete Suggestions on the customer's search phrases. Popular products and categories are then presented to the customer, mirroring the expertise of the In Store Sales Person, to assist and suggest the most appropriate match to the customer’s needs. Engagement throughout the search process ensures the customer finds what they are looking for and leaves your site with a sense of achievement and a positive shopping experience in your online store.